The intent of this chapter is to provide the non-professional with a broad overview of what’s needed to get organized for selling a home — and the difficulties — without the services of a licensed real estate agent. FSBO is not for the faint of heart! Many find it far more productive to partner with a real estate agent because once you start infusing money into preparing your home with the upgrades and repairs, your budget for marketing might be lean. It’s to your utmost advantage to hand the task over to a professional who will foot most of the bill for the marketing. NEGOTIATING AND THE FSBO SALE An amateur negotiator — or a person with negotiating experience, but who is transacting business on his/her own behalf — is prone to several negotiating mistakes. FSBO sellers often tend to take negotiating personally and are offended if the prospective buyer makes repair demands or asks for credits. Keep ego out of the transaction and let your smarts and intelligence come into play during negotiation. This is a benefit of a professional real estate agent’s assistance in the home sale transaction. Negotiation is covered in more detail later in Chapter 11. • • •
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