So the new real estate agent marketed the five acres. He described the home’s details, but focused much of the attention on the lot. In no time, his phone rang! A buyer was relocating. He had noticed the house was for sale, but it hadn’t caught his eye with the previous description.
THE 80/20 RULE IN ACTION: BUYERS ARE SEARCHING FOR UNIQUE FEATURES
With the added detail that the house was built on a five-acre lot, suddenly, this buyer was very interested; so interested, in fact, that he submitted an offer from 1,000 miles away. He had never even seen it in person. He feared someone else would buy it before he could, and he would lose out on the perfect house. That sale happened in 45 days. The builder was amazed! His house had been on the market close to eight months without so much as a nibble. Suddenly it was sold. Purchased sight unseen, all because of the 80/20 Rule. By shifting the focus to the five acres, the real estate agent captured the interest of buyers immediately. The house was no longer unsellable. On the contrary, for a short time, it became the hottest house on the market. SELLING TO INTERESTED BUYERS The moral of this story is to stop (or don’t ever start!) wasting time showing your home to uninterested people. Compare your home’s features with other houses in the neighborhood to see what makes yours stand out. Think about what you love about your home. What makes you happy or brings you comfort as you walk through the door at the end of a long, hard day?
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