CHAPTER 11 Finding Buyers
You now understand the importance of pricing, and how real estate today is largely driven by technology. How do you find buyers? The two most valuable tools for finding ready buyers are the previously covered strategic pricing and aggressive marketing plan. According to recent National Association of REALTORS® surveys, 95% of buyers used online tools in the home search process, and 87% recently bought their home through a
real estate agent or broker.
Two out of three buyers start their searches online. Your home can be seen online from anywhere in the world...however, you shouldn’t rely on exposure alone. Smart agents will feature your home on websites or social media directed at buyers. Website search functions should filter results by using criteria such as schools, towns, and style of home. Buyers look for a specifics that fits their lifestyle. The website should provide a wealth of information to buyers regarding proximity to schools, shopping centers, restaurants, and entertainment. This is an excellent way to find interested buyers. When a buyer is deciding where to live, you want your home included in the search results.
62
Powered by FlippingBook