your brand-new wood floors, etc.)? Do you refuse to rent to this individual and worry about a Fair Housing complaint? How do you handle the situation without breaking the law? If you’ve done your research and set up your minimum qualification standards before you ever marketed your property, then you’ll know how to handle the situation. You can be fully prepared to protect your interests, rights, and investment. You need to make these types of decisions before marketing your property and accepting rental applications. This will ensure everyone will be treated fairly and that you’re not breaking the law.
3. Take Appealing Pictures
In addition to posting your home on all realty websites and writing a stellar ad—while taking into account Fair Housing laws and your minimum qualification standards—you absolutely need to take high-quality, appealing photos of your property. You won’t attract enough tenants—or the right tenants—without this important marketing step. A picture says a thousand words. A great picture of your house can be worth more than a thousand words of a great description that talks about all the amazing features and benefits that your house has. In fact, even if your ad isn’t perfectly written or doesn’t contain all the important information, you can still have marketing success and attract tenants with some fantastic photos.
Here are some tips:
• Don’t use your cell phone to take the pictures (even the most high-tech cell phone won’t do your home justice); use an actual camera, and get a professional to take this
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