CHAPTER 7 Marketing a Vacant Home acant Home
BENEFITS OF ADVERTISING ON MULTIPLE PLATFORMS
The boons bestowed by web technology have rendered it extremely easy to sell property on multiple platforms. While most homeowners hire an agent to sell their property, some opt to use online real estate portals, online classified ads, video- sharing sites, blogs, and social networking sites. Several websites are specifically designed for property sales. In addition, sellers can utilize the capabilities of real estate companies like Trulia and Prelist.org, which also feature mobile apps, to handle the complete range of processes associated with home selling. House buyers make broad and sophisticated use of the online market. However, their online activity significantly varies. Some are hunting for properties by locating specific brands on search engines. Others are keen to go through reviews and ratings of properties or interact with members of various real estate communities on social media sites. Many are also watching property tours presented through YouTube videos. Many make use of handheld devices to search for their dream homes online. The sales scenario of today can provide the widest exposure, reach, and coverage for your property. Due to the diverse kinds of customer behavior online, your sales strategy must involve multiple platforms. About one-fifth of real estate searches happen on handheld devices. Over the past four years, real estate searches on Google have grown by more than 253%. One study found that on average, shoppers make about 11 searches before taking action on a real estate issue. More than half of the actions taken on real estate brands are 29
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