from a search engine. Many real estate sites and FSBOs have high rankings on popular search engines like Google, Bing, and Yahoo. Added advantages presented by these sites include facilities such as email marketing, social media marketing, and various other marketing strategies that can help drive leads. Research has found that more than 70% of links clicked by search engine users are organic, not paid. Several companies have their own social media channels to post their clients’ properties, including Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
USING SOCIAL MEDIA TO SELL THE HOME
Social media is one of the most prominent platforms for advertising your home sales information. Studies have shown that social media conversations have a significant influence on property buying decisions. The phenomenal amount of exposure that your property will get on social media is encouraging. Using social media enhances the possibility of selling your property and selling it quickly. While providing the widest and most targeted reach possible, social media advertising is also the least expensive avenue — free! To fully leverage this marketing channel, create a social media presence for your house on Facebook and Twitter. Both have advantages. The former is suitable for imagery, and the latter is the best avenue to develop local networks. Make the page appealing to potential buyers by featuring a strong cover, a profile picture of the home, and location details in text boxes. Great images are the key to attracting potential local buyers. Consider using a professional photographer. The amount you spend will come back in attention. Take advantage of the video possibilities on Facebook. Post a walkthrough of your home for potential buyers — a virtual showing. Share information about the locality, neighborhood, and highlights of the property. Share your page with your friends and contacts through your
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