Lillian Isaac, Realtor® BIC, GC - SELLING SECRETS YOU CAN'T AFFORD TO MISS

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RELATING THE 80/20 R G THE 80/20 RULE TO HOME SELLING

Understanding the 80/20 rule concept can save you time in selling your home. Applying the 80/20 rule, you stop trying to sell people on the entire home. Applying the rule, you can highlight the 20% of your home’s features that make it special. The remaining 80% of your home still affects the buyer’s decision, so do not neglect it; instead feature the elements that make your home special in photographs and showings. Keep in mind, your selling point won’t be the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive attributes.

Buyer’s Story: Brad and Meg’s Discovery

Brad and Meg had been searching for months—exploring neighborhoods from Waxhaw to Weddington and even venturing into Fort Mill and Indian Land. They weren’t chasing square footage or flashy finishes. What they wanted was something harder to define: a sense of peace, privacy, and connection to nature. The house wasn’t perfect. The kitchen needed updating, and the carpet had seen better days. But the backyard? It opened to a stretch of pasture dotted with grand oaks, with no neighboring homes in sight. Birds chirped. The breeze carried the scent of 11

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