CHAPTER 4 Creating Curb Appeal b Appeal
Someone once said, “a stunning first impression is not the same thing as love at first sight. But surely it is an invitation to consider the matter.” This could not be truer than in selling a home. First impressions matter. Sometimes they are everything. Before a buyer ever steps inside your home, they’ve already formed an
opinion. Whether they’re scrolling through photos online or driving past in the family SUV on a Sunday afternoon, that first glance sets the tone. And in real estate, first impressions aren’t just important—they’re everything. Think of “curb appeal” as your home’s storefront. Just like choosing a lunch spot in a charming Carolina town, buyers are drawn in by what they see from the outside. Some fall for the charm of a wraparound porch or a blooming garden. Others are captivated by a crisp paint job or a stately front door. Either way, you have seconds to make them want more. You’ve probably seen those signs: “We buy ugly houses.” That’s a message for investors looking to pay bottom dollar. But everyday buyers? They’re not hunting for a bargain basement project. They want a home that feels loved, cared for, and move-in ready. That’s why curb appeal matters. A well-prepared exterior can spark interest even when the listing description doesn’t. On the 17
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