today, it starts long before a buyer pulls up to the driveway. In our digital-first world, most buyers fall in love (or scroll past) based on photos. That means your home’s exterior isn’t just a welcome mat—it’s your headline image, your first impression, your invitation to explore more. Professional photography captures what buyers feel when they arrive in person. A freshly mulched garden, a crisp front door, and clean walkways don’t just look good—they photograph beautifully. And those images are what buyers see first on listing sites, social media, and email alerts. If your home doesn’t stand out in pixels, it may never get a showing. Investing in curb appeal—power washing, painting, landscaping—makes your home more photogenic and more memorable. It draws buyers in, holds their attention, and sets your property apart from the competition. Even buyers who weren’t actively looking for a home like yours may be intrigued enough to click, share, or schedule a visit. Remember: unless you’re pricing your home well below market value, most buyers aren’t looking for a renovation project. They want move-in ready. They want clean, cared-for, and visually inviting. And that starts with what they see on screen.
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