CHAPTER 5 Staging with Purpose
Staging is more than fluffing pillows and rearranging furniture, it’s the art of helping buyers see themselves in your home. It’s about creating a space that feels fresh, inviting, and full of possibility. When done well, staging transforms a house into a lifestyle and that emotional connection is what drives offers. Yet many sellers overlook this step. It takes time, effort, and sometimes a little investment. But the payoff is real. A well-staged home stands out in photos, shines during showings, and helps buyers fall in love before they even walk through the door. In fact, staged homes consistently sell faster and for more money than their unstaged counterparts. This strategy is effective in any market, in any type of home property being listed. It applies equally to single-family houses, apartments, townhouses, and condos. This approach works! Agents and sellers using this tactic have a greater chance of selling the property for more money. 23
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