Lillian Isaac, Realtor® BIC, GC - SELLING SECRETS YOU CAN'T AFFORD TO MISS

affect you. On the flip side, if the buyer comes off as the sweetest, kindest—but somewhat financially troubled—person you’ve ever met, do not let that dissuade you from your goal of getting a fair deal. Stay on your toes, even if the sale is going along quickly and painlessly. Sometimes, it’s an indication that the buyers might back out of the deal. There needs to be a certain amount of discussion by both parties to keep the buyer from jumping ship or, on your part, feeling seller’s remorse. You may sense afterward that the buyer would have been willing to pay more for your home.

DON'T LET YOUR EGO GE UR EGO GET THE BEST OF YOU

Selling your home is a business transaction, not a personal referendum. When buyers come in with criticism, low offers, or unrealistic demands, it’s easy to feel defensive—especially after all the hours you’ve spent cleaning, staging, and preparing. But that’s exactly why you hired a professional. Your real estate agent is your voice in the negotiation room. Let them speak on your behalf, filter the noise, and keep the conversation focused on facts, value, and strategy. When emotions flare, deals fall apart. Retaliating or reacting personally to a buyer’s tone or tactics can cost you the sale—or thousands off your bottom line. Stay focused on your goal: a successful closing at a fair price. Your agent is trained to navigate tough conversations, counter unreasonable offers, and protect your interests without letting ego derail the outcome. Trust the process, and let your agent do the heavy lifting.

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