Lillian Isaac, Realtor® BIC, GC - SELLING SECRETS YOU CAN'T AFFORD TO MISS

Knowledgeable? Pricing a home isn’t just about pulling comps from the MLS—it’s about understanding the story behind the sale. I had an appraiser contact me while he was evaluating a four-bedroom condo with a two-car garage. The property looked like a townhouse, and he couldn’t understand how I had just sold a three-bedroom in the same community for a higher price. What he didn’t see—literally—was the prime location tucked behind mature trees, steps from a top-rated school. He didn’t know the buyer demographic, the walkability, or the emotional value of that specific pocket. He was focused on square footage and spreadsheets. I was focused on strategy. I asked him how many four-bedroom condos exist in that area? The answer...Very few. That rarity alone should command a higher appraisal. But without local insight, he was missing the full picture. A knowledgeable agent knows what makes your home stand out—and how to highlight it. They understand local nuances, buyer psychology, and how to price your home with precision. That’s the difference between listing a property and selling it. Organized? An agent must pay close attention to your specific needs, communicate well, and be quick to follow leads. Personable? Agents who are sincerely interested in helping you will “go the extra mile with a smile.” They must be able to sell themselves to you as well as sell your home to a buyer. Passionate? Some agents treat their job like a hobby or just a way to earn extra income. Find an agent who is passionate about real estate and loves the job.

Tenacious? Successful agents possess a strong work ethic. They

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