FIRST DAYS: THE CHALLENGE OF HIGH PRICES
The most crucial time for your home is the first 21 days on the market. Once your home is on the MLS (Multiple Listing Service), you will see how much interest is generated. If your price is too high, buyers will pass you by because the home is out of their price range or out of place in the market area. By the time you decide to lower the price, they have moved on to other properties. As your home sits on the market, buyers will wonder why the home has not sold and conclude that it’s undesirable in some way.
CHOOSING A LISTING AGENT FROM HIGHEST-PRICE SUGGESTION
Choosing a listing agent simply because they suggested a higher price for your home than other agents is not in your best interest. A good Realtor will know more about the market for your home than you do. Pick a listing agent who can provide you with real numbers and solid marketing plans. The person you choose to sell your home should be knowledgeable in the local area, trustworthy, and quick to answer questions or concerns regarding the entire selling process. Avoid this mistake by interviewing at least three listing agents —including me— and selecting the one who offers sales data and a strategic listing price, not the highest price. Keep in mind that even the best professional marketing strategy is ineffective if the home is overpriced.
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