FIRST DAYS: THE CHALLENGE OF HIGH PRICES
You’ll almost always see the most activity on a property during the First 21 Days On Market , so it’s crucial not to miss that window. Once your home is listed on the MLS (Multiple Listing Service), you will see how much interest is generated. If the price is too high — whether due to condition, location, or market positioning, buyers will likely pass it over as being outside their budget or not competitive. By the time you decide to lower the price, many of those buyers will have moved on to other properties. As your home sits on the market, new buyers may begin to wonder why the home hasn’t sold, leading them to assume there’s something undesirable about it.
CHOOSING A LISTING AGENT FROM HIGHEST-PRICE SUGGESTION
Choosing a listing agent simply because they suggested a higher price for your home than other agents is not in your best interest. A good Realtor will know more about the market for your home than you do. Pick a listing agent who can provide you with real numbers and solid marketing plans. The person you choose to sell your home should be knowledgeable in the local area, trustworthy, and quick to answer questions or concerns regarding the entire selling process. Avoid this mistake by interviewing at least three listing agents —including me— and selecting the one who offers sales data and a strategic listing price, not the highest price. Keep in mind that even the best professional marketing strategy is ineffective if the home is overpriced.
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