CHAPTER 1 Introduction
The largest investment most people make is in their home. That makes selling a home — whether it’s a single-family residence, duplex, or condominium — the single largest, most complex transaction a person will ever undertake. It involves new terms and concepts, financial acumen, and larger figures than normally dealt with. In this book you will find:
• An overview of the sales process. • Common seller mistakes to avoid.
• Secret strategies employed by the best listing agents. • Why two identical homes sell for completely different prices? • Why prevent your home listing from expiring? • The key reasons why some homes expire! • Advice on how to appeal to today’s buyers. • Valuable insights and innovative ideas to make the selling process easier and minimize homeowners' stress. • A list of essential questions to ask when interviewing potential real estate agents, which will help you choose the most competent one for the success of selling your home the first time it is listed for sale. • and much more.
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