CHOOSING A LISTING AGENT — from Highest-Price Suggestion —
Choosing an agent simply because they suggested a higher price for your home than other agents is not in your best interest. A good listing agent will know more about the market for your home than you do. Pick a Specialized Listing Agent who can provide you with real numbers and solid Marketing Plan. The person you choose to sell your home should be knowledgeable in the local area, trustworthy, and quick to answer questions or concerns regarding the entire selling process. Avoid this mistake by interviewing at least three listing agents — including me — and choosing the one who provides sales data and a strategic listing price, not the highest price. Keep in mind that even the best professional marketing strategy is ineffective if the home is overpriced.
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