A high-volume approach that might have limited time to focus intensively on each listing and more generalized approach to marketing properties which may lack customization and creativity for specific properties can increase the agent's chance of a high expired listing rate. A high-quality listing agent offers closer customer support, devotes more time focuses on accurate pricing, creative staging, professional photography, video tour, floor plan and custom property website to maximize visibility and generate excitement in buyers to make offers, can help reduce the chances of an agent's listing expiring. They also offer consistent communication, expert negotiation skills, and local market insights to deliver the best possible outcome. Ultimately, choosing an agent who balances experience with personalized attention can make all the difference in achieving a successful and rewarding home sale. I often hear some agents proudly emphasize their many years of experience serving clients. However, years of experience alone doesn’t always translate to exceptional service. An agent’s true value lies in their proactivity, attention to detail, strategy and ability to minimize expired listings. Do you know your agent’s Expired Listing Ratio? This critical metric should be investigated and discussed during a listing presentation and before listing your property. Having 40-50 years of experience is not always enough. Be sure to ask for details about the agent’s past listings Marketing and their Expired Listing Ratio, as it serves as a key indicator of how well they prepare homes for sale and secure successful transactions. Ensuring your property has minimal chances of expiring on the market will save you time, money, and frustration.
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