WHY PREVENT YOUR HOME FROM BECOMING AN EXP G AN EXPIRED LIS IRED LISTING
Overview In my experience, once a home listing expires, it presents several challenges. That’s why preventing your home listing from expiring is critically important, because that failure brings not only practical and financial setbacks, but also emotional and psychological strain for both the homeowner and the listing agent. Here are the key reasons why it matters: 1. Loss of Perceived Value and Negotiating Power • When a home doesn’t sell, buyers often assume something is wrong and come in with lower offers. • The listing appears stale, creating the impression of a desperate seller. • This loss of momentum erodes your leverage in negotiations, often forcing price reductions or additional seller concessions. 2. Loss of Momentum and Buyer Interest • The most serious buyers often act when a property first hits the market. • Once expired, the listing loses its fresh appeal. • Relisting feels like starting all over again and often attracts lower offers from buyers sensing reduced confidence or urgency. 3. It Weakens the Seller’s Negotiating Power • Fresh listings create urgency and momentum. • Once expired, sellers often feel compelled to: o Drop the price. o Offer additional incentives or concessions.
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