CHOOSING A LISTING AGENT — Just Because They Represented me When I Bought —
It can be a smart decision, but it depends on several factors:
ADVANTAGES • Familiarity: The agent already knows your property and your preferences, which can streamline the selling process. • Trust: If you had a positive experience buying your house with this agent, it suggests you trust their professionalism and competence. • Consistency: Continuity with the same agent can make the transition from buying to selling smoother, as there’s no need to build a new working relationship. DISADVANTAGES • Market Knowledge: The agent’s expertise in the current market conditions is crucial. Ensure they are still up-to- date and active in the market. • Performance: Evaluate their recent performance as a listing agent. Just because they were good at helping you buy doesn’t mean they excel at selling. • Specialization: Some agents focus on buying, others focus on selling, or both call general agents. Make sure your agent Specializes primarily in selling homes. A good listing agent should have extensive experience, a proven Marketing Plan, and the skills and knowledge developed over many years to achieve success. Agent specialization is crucial to achieving your goals.
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