EXPECTING THE HOUSE TO SELL ITSELL — Why Preparation and Marketing Matter in Any Market — Even in a seller's market, you need to make sure your home is in tiptop condition, tastefully staged and effectively marketed if you want to sell quickly and at a good price.
TRYING TO SELL ON YOUR OWN — The Real Cost of Going It Alone —
According to the National Association of Realtors, for-sale-by- owner homes stay on the market longer and sell for $39,000 less than those sold with the help of a real estate professional. HOVERING — Why Giving Buyers Space Improves Their Experience — Whenever possible, don’t be home during a showing. This is impossible or impractical if you are selling the home yourself. If you have a listing agent, leave when the house is shown. Lurking sellers make buyers nervous. Buyers may feel they are intruding and then rush through. They may be hesitant to talk about changes to the home or features they don’t like. Buyers will feel uncomfortable closely inspecting the house in the presence of the owners. It’s easier for buyers to visualize the home being theirs when they have a chance to critique and discuss the home among themselves. If you must be home, try to stay out of the way and answer questions only if asked. Unless there’s a real reason for it, don’t ask your listing agent to be present for all showings either. That will limit your showing activity. Other agents want privacy with their buyers, and they do not usually have time to work around your agent’s schedule.
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