Incorporating Emotional Marketing Techniques, these agents attract more potential buyers, increasing the likelihood of a quick sale at the best price and under the most favorable terms for homeowners. • The Power of an Agent Who Prioritizes Quality: Agents who prioritize the quality of their listing often work with a team to ensure faster responses, enhancing collaboration and the overall quality of service while reducing inconvenience for homeowners. Ultimately, while both high and low volume agents can be successful, sellers may want to consider the type of service they prioritize: While agents with a high volume of listings may appear successful, this could mean they divide their attention across many clients, potentially limiting the personalized care and focus your property deserves. Finally, choosing an agent who balances experience with personalized attention can make all the difference in achieving a successful and rewarding home sale. I often hear some agents proudly emphasize their many years of experience serving clients. However, years of experience alone don’t always translate to exceptional service. An agent’s true value lies in their proactivity, attention to detail, strategy and ability to minimize expired listings. Do you know your agent’s Expired Listing Ratio? This critical metric should be investigated and discussed during a listing presentation and before listing your property. Having 40-50 years of experience is not always enough. Be sure to ask for details about the agent’s past listings Marketing and their Expired Listing Ratio, as it serves as a key indicator of how well they prepare homes for sale and secure successful 113
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