CHOOSING A LISTING AGENT — Based on Their Lower Fees —
Choosing a listing agent based on their lower fees can have advantages and disadvantages. Here’s a breakdown to consider:
ADAVANTAGES
• Cost Savings: A lower commission rate can save sellers thousands of dollars, especially on high-value properties. • Motivation to Prove Themselves: Less expensive agents may work harder to build their reputation or secure referrals, potentially leading to dedicated service. • Flexibility: Agents charging less may offer more flexible terms or be open to negotiations on additional services.
DISADVANTAGES
• Reduced Marketing Budget: Lower fees may limit the agent’s ability to invest in professional photography, staging, online ads, or other marketing tools, which could affect the home’s visibility. • Lack of Experience: Agents who charge less may have less experience or fewer successful transactions, potentially affecting their ability to negotiate or handle challenges during the process. • Smaller Network: Successful agents often have a broader network of buyers, other agents, and industry connections, which can lead to faster sales at better prices. • Perceived Value: Some buyers and agents may view a discounted listing as less prestigious, potentially affecting buyer interest or the home’s perceived value. 116
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