PART 4 — PREPARATION AND PRESENTATION
WHAT A POOR CONDITION, MARKE N, MARKETING, LEANLINESS, G, LEANLINESS, STAGING, AND CURB AP G, AND CURB APPEAL CAN LEAD EAL CAN LEAD TO A FAILED LISTING The success of a home sale relies heavily on how well the property is presented, both physically and online. Poor property conditions can immediately turn off potential buyers and lower appraisals, leading to reduced offers or no interest at all. Homes that appear neglected or in disrepair tend to be valued less, when compared to similar homes in better shape. Equally important are strategic marketing efforts. Inadequate staging can make spaces feel uninviting or smaller, while poor curb appeal may discourage buyers before they even walk through the door. Clutter or lack of cleanliness creates doubts about the home's upkeep. Weak listing descriptions, unprofessional photography, and limited exposure online can cause buyers to overlook the home entirely. Each of these elements—when poorly executed—undermines buyer interest and contributes to longer time on the market or even listing failure. Together, strong presentation and marketing are essential to capturing attention and encouraging competitive offers. Properties that are marketed as Move-in-ready tend to sell 12% faster, emphasizing the importance of maintaining and presenting a well-kept home. Source: the Wall Street Journal, infographic 9 Reasons Why Some Homes SELL FASTER. Check out Reason #3 (Move-In Condition) and Reason #9 (The Right Agent).
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