“DIY Guru Gets Broker Help” Colby Sambrotto, a founder and former chief operating officer of ForSalebyOwner.com, a large website for owner sales, spent six months trying to sell his condominium himself through online listings and classified ads, before turning over the listing of the 2,000-square-foot apartment to a broker at Bond New York by The Wall Street Journal For Sale by Owner Founder Sells Condo - Using Real Estate Agent They are known as “FSBOs” — properties that are For Sale by Owner. Every year, hundreds of thousands of properties are listed, not by real estate agents, but by the owners themselves. But sometimes, FSBOs are just owners who have unrealistic expectations of how easy it is to sell a property — why, just list it on the Internet and the buyers will come, they theorize by TIME
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