CHAPTER 15 Why Hire an Agent? e an Agent? The 4 Factors That Truly Sell a Home Fast and for Top Dollar Before putting a home on the market, every homeowner should understand that there are three key factors that influence how quickly and profitably a property sells: 1.Home Preparation– Making sure the home is clean, organized, and visually appealing to buyers. Small updates, decluttering, and staging can make a big difference. 2.Right Price – Setting a competitive, market-informed price ensures your home attracts serious buyers and maximizes your return. 3.Marketing – Effective exposure through professional photography, online listings, virtual tours, and targeted advertising helps your home reach the largest pool of potential buyers. However, there is a fourth and often overlooked factor that is equally, if not more, important: choosing the right and specialized listing agent. The success of a home sale — selling fast, for top dollar, and with minimal stress — depends heavily on the agent’s expertise, experience, and track record.
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