The very first step for any homeowner should be to do their homework: research and interview agents who specialize exclusively in home sales, rather than general agents who split their focus across rentals and other services. Look for a strong track record, proven sales results, and a clear marketing and negotiation strategy. Choosing the right agent isn’t simply part of the process — it’s the factor that can transform your entire selling experience, making it smoother, more strategic, and far more profitable. This book is full of information on how to sell your home. You now have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Isn’t this enough to do the job yourself? Homeowners wonder if they could sell a home through online or traditional marketing and advertising channels, without a Professional Listing Agent. Try this analogy. You were given a book on investment strategy for your birthday and read it. The stock market is at an all- time high, but there are political and business factors that roil the markets. There are weeks of 300-point gains and 400-point losses. The question: Are you ready to handle your own stock market or mutual fund investing? Do you have the expertise necessary, and can you handle the emotional roller- coaster of seeing thousands of dollars of your money come and go? The truth is, without a professional on your side, there’s a good chance you won’t sell. Even if you do, individual sellers often sell for less than those who hire a Professional Listing Agent. In today’s realty market, the selling and purchasing of a residential property involves many people with different skills and expertise, who participate in the transaction from start to
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