CHAPTER 4 Creating Curb Appeal b Appeal
Someone once said, “a stunning first impression is not the same thing as love at first sight. But surely it is an invitation to consider the matter.” This could not be truer than in selling a home. First impressions matter. Sometimes they are everything.
Nothing sets the tone of a relationship or encourages a transaction more than first impressions. So, always consider what a potential homebuyer may think as he or she drives up to your property for the very first time. Think of “curb appeal” as the home seller’s shop window. Like picking a lunch place on a busy avenue in a tourist spot, it’s either the outside presentation, or, as we saw in the 80/20 rule discussion, some particular feature that brings in the customers. For most lunch seekers, it is the way the place looks (“curb appeal”), and to others, the soups and sandwiches they serve (specific desired feature). You do not have a lot of time to establish a curb appeal relationship with a prospective homebuyer. You only have one chance to make a good first impression on buyers. Whether they're surfing the web to view photos from across the country online or driving by your house in the family vehicle on a Sunday afternoon, home buyers will decide with one glance whether or not they want to see more. That's why sprucing up your home can be the difference between selling or not. 22
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