THE COMPARATIVE MARKE TIVE MARKET ANALYSIS
When it comes to finding a buyer, pricing your home based on comparable market values is crucial for making the sale. A Comparative Market Analysis (CMA) is essential for pricing strategically. When you request one from a real estate professional, be sure to review the analysis thoroughly, ask questions, and seek explanations. If done correctly, this comparison report not only helps you set an optimal listing price but also reduces the risk of your home being under-appraised. With a well-priced home and a strategic marketing plan in place, you should see showings within the first few days or weeks on the market. However, in cases where the property’s complexity—such as diverse square footage, design, style, layout, and improvements— it is advisable to hire a certified appraiser who can provide an objective, professional assessment of your home’s market value, helping you set a competitive and accurate sales price. This can prevent the pitfalls of overpricing, which might deter buyers, or underpricing, which could lead to lost profits.
79
Powered by FlippingBook