MARKETING TOOLS AND EXPOS LS AND EXPOSURE
Marketing tools and exposure are both essential elements to successfully selling a home, but they serve different purposes and functions. However, neglecting just one of them will reduce the chances of selling the property fast for top dollar.
Marketing Tools - Selling by Showing Off
Professional photography is a great tool for showing off the best features of your home, it become the most effective bait to attract future homeowners. Recent studies show that 93% of buyers use online tools to shop for homes before contacting a listing agent. Beautiful engaging, photos of homes, inside and out make the best first impressions. Online marketing through photographs is one of the most important ways to market your home. Bright and colorful shots of welcoming spaces encourage buyers to imagine themselves comfortable and living happily in your home. By focusing on the unique aspects of your home — like large rooms with great views or amazing architectural features — you can generate genuine interest. Stage your home to give the appearance of space and light in every photo without distorting reality. But to stand out from the crowd requires incorporating Emotional Marketing Techniques, such as engaging video tours with music synchronized with image transitions and detailed subtitles that highlight the property's features.
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