CHAPTER 9 Common Seller Mistakes to Avoid Avoiding these common mistakes is the key to selling your home successfully the first time it hits the market. Here’s how:
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CHOOSING A LISTING AGENT — The Risks and Consequences of Hiring the Wrong One — Underestimating the five critical factors that increase the chances of selling a home, or lacking the necessary experience, effort, resources, creativity, time, or a proven marketing strategy, can significantly impact the success of a sale. This can result in the property staying on the market longer, selling for less than its potential value, or even having the listing expire! Many potential agents you interview may have great local experience and a glowing resume, but that's not all that matters — what matters most is the agent's Plan for Marketing your home, as professional marketing is the most important factor in attracting buyers, buyer's agents, and investors; So, this should always be one of the most important Questions you ask agents. It's true; not every agent is the same, when it comes to your unique journey, not every agent will be the best fit for you and your home. Finding the one that is the most compatible with your needs and Marketing Strategies used is the essential determining factor.
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