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RELATING THE 80/20 R G THE 80/20 RULE TO SELLING
Understanding the 80/20 rule concept can save you time in selling your home. Applying the 80/20 rule, you stop trying to sell people on the entire home. Applying the rule, you can highlight the 20% of your home’s features that make it special. The remaining 80% of your home still affects the buyer’s decision, so don’t neglect it, but in photographs, and showings, feature the elements that make your home special. Keep in mind, your selling point won’t be the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive attributes.
BUYER’S STORY
When Vince and Sue were shopping for a new home, Vince wanted an waterfront home. They looked at many desirable properties in Winnipeg but didn’t find any that were right for them. Some were overpriced; others had obstructed views. The search went on for almost a year until they found an older home that needed some updating. The neglected exterior and dated interior were not encouraging, but when Vince stepped onto the second-floor balcony off the master suite, he was sold. Any shortcomings in wall colour or fixtures faded away when he took in the view. He could now see the sunrise from his bedroom window every morning. 12
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