Staging the home will:
• Distinguish it from the competition • Attract top dollar from homebuyers • Provide a visual edge over the competition • Allow buyers to imagine how it would feel to live there
WHAT DO BUYERS WANT TO SEE?
Most home shoppers are envisioning a fresh start. If they can picture themselves living in the home, the home will be easier to sell. This is known as “interior curb appeal,” where the eyes are drawn to inviting spaces and light, as well as to unique features. Each room needs a purpose or suggested use. The home must feel new to reflect ease of upkeep. The goal is to create a clean, simple, and contemporary feel.
NEUTRALIZE FOR VISUAL APPEAL
The idea is to neutralize the home regarding personal taste or decoration, so buyers can easily envision the home as it would be outfitted in their taste or with their possessions, without the distractions of the seller’s taste and possessions. In staging, distractions are removed so the home shopper can imagine living in each space of the house. An effective way to achieve this is to paint all rooms in a neutral colour. A wide range of neutrals is available, from soft grays to warm beiges. White never goes out of style and has become a popular choice in the last several years. Painting the interior gives newness and freshness and can make the home appear more spacious. Using the same colour in visibly adjacent rooms gives the house a seamless look and uninterrupted flow.
24
Powered by FlippingBook