CHAPTER 7 The Three D's
DEPERSONALIZE
Staging is readying the home to show to potential buyers; you must encourage them to visualize living in the home itself, not in your home. Depersonalizing the home involves removing your personal items, such as too many photos, trophies, and
collectibles. Knickknacks and wall decor are also personal taste items that may distract buyers from seeing the home as theirs. It’s not personal, but not many people will appreciate your beer can collection, antique kitchen accessories, overstuffed closets, VHS/ CD/DVD/records collection, and general clutter, except you. Simplify and neutralize your home as if it were a show home because that’s exactly what it is while it’s on the market. Pack and store your treasured items out of sight. Consider monthly rented storage units until your home sells. You will have to pack anyway, why not get a jump start and have your home show well. Make your home a clean, welcoming, blank canvas, upon which any buyer can visually paint their own dreams. It should not feel like your home while you show the home.
DECLUTTER AND DISCARD
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