remember dropping off home catalogues to buyers on Mondays after they were delivered to my real estate office! How the times have changed. Today, the reverse is true. Photographs and video have become the most effective bait to attract future homeowners. Recent studies show that about 90% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web, finding homes that appeal to them, and then contact a Realtor®. Getting your home sold quickly takes exposure. Beautiful, engaging photos, interior videos and drone video of homes, inside and out, make the best first impressions. Online marketing through these tactics is one of the most important ways to market your home. Listing photography, interior video and drone video is a great tool for showing off the best features of your home. Bright and colourful shots and video of welcoming spaces encourage buyers to imagine themselves comfortable and living happily in your home. By focusing on the unique aspects of your home — like large rooms with great views or amazing architectural features — you can generate genuine interest. Stage your home to give the appearance of space and light in every photo without distorting reality.
MAXIMUM TARGETED EXPOS TED EXPOSURE
When you hire an agent, they can place your listing on the major Canadian real estate portals, such as REALTOR.ca Buyers flock to these websites to find new listings. The agent can also place your home on their own dedicated website and their social media outlets. When you choose an agent to sell your home, be sure they offer the maximum targeted exposure to potential buyers through the online marketplace. Check to see if they are current with all techniques for online marketing and can provide the
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