you want your home included in the search results.
A neighbourhood consisting of senior citizens and retired people and without a designated school bus stop would not suit a family with school-aged children, even though the house might meet their other criteria. A bachelor may not be interested in living near children, even though a two-storey home with a garage is what he’s looking for. Your real estate agent should ensure your listing appears on websites that direct buyers to homes that meet their lifestyle. This will help eliminate uninterested shoppers.
GIVE YOUR HOME A “YOUTUBE” TOUR
A YouTube tour shows the buyer a personal perspective of living in the house and can be linked to most major search engines. If you choose to do this, be proactive about getting the video out there. Send links of the video to any interested parties, If you hire a real estate agent they will take care of all marketing for you. Further, make sure that you utilize marketing vehicles beyond traditional Realtor networks. Two out of three buyers start their searches online. Your best option is to discuss aggressive online marketing with a real estate agent who would like to list your home. You want to assure yourself that the agent has modern social media plans and outlets. You want to maximize your exposure, as well as generate interest from your target market. The CMA will help you price your home strategically, and your online presentation should bring you interested buyers
65
Powered by FlippingBook