Nathan Fine - SELLING THE UNSELLABLE HOME

First, you need to understand a universal rule we are about to discuss and the role it plays in bringing in those ideal buyers. You have to take into account people's perception in general of value, aesthetics and social norms. Can this home facilitate their individual lifestyle?

POINTS TO REMEMBER:

• The standard selling approach is based on the faulty premise that if you tell enough people about your house, someone will buy it. • In truth, you must find the one buyer who wants your home so badly, he or she is willing to pay full price.