CHAPTER 15 Choosing the Right Agent ht Agent
Once you have made the decision to sell, finding the right agent is next on the agenda. As many sellers have experienced the hard
way, not all real estate agents are created equal! Selling a home is not just “getting a deal done”
As we mentioned earlier in the book it signifies an important period of your life. Selling can be very emotional and it’s about the relationship, your comfort with me as your agent. There are times in our market where the process takes 4+ months. Many times sellers unburden their stress and worries on their agent. Don’t you want to be with an agent you feel comfortable with?
Pick the BEST
Suppose you had to have a risky heart operation. Let’s further suppose that this was a life or death operation and the chances of success were 50/50, depending mostly on which doctor you chose. Keep in mind that all of the doctors you researched charge similar rates. If you could choose any doctor you wanted, wouldn’t you choose the best? Unfortunately, some homeowners don’t use the same amount of discretion when selecting an agent. When you pick the wrong agent, you net less money in your pocket, have a less than stellar experience and it will take longer to sell than necessary. Let’s take a real life example that I have seen played out many times. Mr. and Mrs. Williams needed to sell their home. They made the mistake of hiring the first agent that came along. They had a terrible experience and their home never sold. They then 116
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