CHAPTER 3 Emotions in Real Estate
EMOTIONAL CHALLENGES
In my real estate practice I have observed that most homeowners greatly underestimate the emotional challenges involved in the selling process (especially if you are selling out of need versus desire). In fact, compared to buying a home, selling can be a downright emotionally draining process. For those selling out of necessity or hardship the emotional toll can be even greater.
The emotional challenges to selling are many. First you have to get your home ready to sell. Doing small fixes that you never got around to and spending money on a home you will no longer own can be daunting. Then you have to deal with the whole selling process - working with an agent, setting the price, having your
home ‘show-ready’ at all times, negotiating the sale, etc. And to top it all off, you still have to pack up your entire house and relocate your family. Whew! Having second thoughts? I firmly believe that in order for you to avoid disappointment during the selling process we must set the right expectations. Just like an athlete preparing for a marathon, you must be mentally prepared for the challenges that lie ahead. Remember this is a journey we must get ready for. Trust me; by preparing yourself mentally, you will arrive on the other side with as little 6
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