CHAPTER 7 From cluttered to coveted: Transform your home for the market Getting your property ready for the market begins with a truthful and honest assessment of your property’s current condition. Why is this so important? Buyers will make a decision by what they see online and we have FIVE seconds to catch their attention. If my clients will be occupying the home during the selling process, I endeavor to strike that delicate balance between homeowner comfort and stellar showcasing. In my practice, homes that are 1) marketed correctly, 2) priced properly, and 3) prepped for sale (and well staged) sell faster than all the others. Proper preparation allows us to sell your home in the least amount of time and for the most money. This winning strategy also results in the least amount of inconvenience to you, because your home will only be ‘on the market’ for a short time (often less than 30 days) before it goes under contract. Don’t worry! I never advocate spending a lot of money during this process. Unless your home is in grave disrepair, the time and money spent to get your home ready for market will be nominal.
I do stress the single most important thing you can do in the
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