CHAPTER 8 Marketing your Home for Sale & Pricing it Right
As I said earlier, a key element to selling your home is MARKETING. I believe that marketing is about creating awareness in the minds of as many potential buyers as possible. Simply put, if buyers don’t know about your home, it doesn’t exist. Because I have spent a lot of time marketing homes, I understand what it takes to get your home SOLD. Every week I come across sellers who have tried listing their home with another agent only to find bitter disappointment.
Let’s examine why...
In the past years, computers and the internet have changed the face of real estate. Most agents haven’t kept up. According to the recent study, 90% of all home buyers now use the internet for house hunting.
52
Powered by FlippingBook