While most agents are struggling to keep up, my company has been immersed in the latest technology! Besides not staying up to date with technology, less than 9% of agents are trained in the fine art of marketing & negotiation.
The truth is most agents are good people; they just don’t know how to do good marketing. Doing the kind of marketing that leads to a successful sale takes time, money and a great marketing plan. The average agent in town uses a 3 point marketing plan. I call it the three P’s of the average agent’s marketing. The average agent’s marketing plan... (the 3 P’s) 1. Put a sign in the yard 2. Put it on MLS 3. Pray that it will sell! In my real estate practice, I employ the most comprehensive marketing plan you will find anywhere. I have a proven plan that will get your home SOLD faster and for more money; I focus my marketing efforts on five major categories 1) Presentation 2) Price 3) Promotion 4) Performance Reports 5) Prospecting. The purpose of this book is to provide insight and guidance on how to sell a home quickly and for more money. Previous chapters concerned real estate sales terminology and concepts, with a heavy emphasis on the dos-and-don’ts of getting a home listing ready for the most effective presentation, and thus price. The goal of upcoming chapters is to help in understanding what determines the price and market value of a home — specifically,
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