what the market is saying. The CMA is a side-by-side comparison report of homes currently for sale and homes that have SOLD in the same neighborhood or area as yours. I will typically include new listings (for sale), pending sales (under contract), closed sales (solds) and expired listings (failed to sell). CMAs can vary widely depending on the knowledge, skill level and experience of the agent inputting the search parameters, as well as the data fields that are chosen. This is a delicate and critical job that will help you achieve maximum success. You do not want to trust getting this information from the wrong agent, and you certainly don’t want to trust an online source that spits out un-scrubbed and unverified data. It’s important to note that there is not a ‘Brenda K’ price vs your price. I am accurately going to do the math and compare the features, finishes and fixtures of your home with recent sales in your area. This is actual math with no emotion. Ah, but there is emotion, there is yours. Now how can we take the number from math, match it with your goal and most important keep you in the market, not ‘on’ the market. There is only one real number! The only real number once we are on the market is the one the buyer writes on paper. Our list price is our goal to achieve. It is important to note we cannot negotiate down from a number that is not actual (written, offered and signed). As an experienced and successful negotiator I focus on negotiating up from where the buyer has offered.
CREATING YOUR AVATAR
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