CHAPTER 13 Finding Buyers
The two most valuable tools for finding the right buyers for your home are 1) an aggressive online marketing plan and 2) strategic pricing. You now understand the importance of pricing and how real estate is mostly technology-driven, so how do you find buyers? According to recent National Association of Realtors® surveys, 36% of home buyers first found the home they ultimately purchased on the internet. Real estate agents were consulted at the same rate as the internet, but they were not the first choice of buyers. A mere 2% found homes in the local newspaper. Fully 90% of home shoppers use the internet to search for properties using syndicated realty websites. But, even though your home can be seen from anywhere, don’t rely on exposure alone.
INBOUND MARKETING
According to Trust Media,
“Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. Inbound Marketing involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and overall ‘pulling’ the customer toward you. Inbound Marketing strategies create brand awareness, improve Search Engine Optimization, create thought leadership, develop valuable customer relationships, establish credibility, and build trustworthy reputations.” About 90% of home buyers begin their house search on the 82
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