CHAPTER 3 Creating Irresistible C esistible Curb Appeal b Appeal
Someone once said, “A stunning first impression is not the same as love at first sight. But surely it is an invitation to consider the matter.” This couldn’t be truer when it comes to selling a home. First impressions matter. In fact, they’re often everything.
When selling your home, the initial
impression a potential buyer has—whether online or in person—sets the tone for their entire experience. Think of “curb appeal” as your home’s shop window. Just like a perfectly arranged storefront draws customers in, a well-maintained and attractive exterior invites buyers to explore more. Why Curb Appeal Matters Whether a buyer is scrolling through online listings or driving past in their SUV, they’ll decide in seconds whether your home warrants a closer look. A neglected exterior can deter interest, no matter how appealing the inside may be. Conversely, a beautifully presented exterior can make even a modest home feel special and inviting. In my years of experience, I’ve worked with buyers who chose not to even step inside a house based on its exterior. We would pull up to the curb, and within moments, they would decide it wasn’t worth their time to view. The overgrown landscaping, peeling paint, or cluttered front yard made such a poor 13
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