competition. • Maximizes Value: Attracts top-dollar offers from buyers. • Creates a Visual Edge: Ensures your home leaves a lasting impression. Staged vs. Non-Staged Homes Case studies and industry data consistently show that staged homes sell faster and for higher prices. For example: • Staged homes spend 50% less time on the market. • Staging investments of 1%-3% of the asking price can generate an ROI of 8%-10%. • Staged homes sell for an average of 6% above asking price. In a neighborhood of 200 identical townhouses, each with the same floor plan, two units sold within a month of each other. Despite being nearly identical, the final sale prices differed by $40,000. Here’s why: • Townhome A was professionally staged and photographed, showcasing its best features in an inviting way. • Townhome B, located just five doors down, was not staged and featured lower-quality listing photos. This case demonstrates the power of presentation. Staging and Case Study: The $40,000 Difference Let me share a compelling example: professional photography made the difference, elevating Townhome A’s perceived value and attracting a higher offer. What Buyers Want to See Most buyers are searching for a fresh start. They want to imagine themselves living in the home, not feeling like they’re visiting someone else’s space. Here’s how staging helps: • Interior Curb Appeal: Invites buyers to envision their life
20
Powered by FlippingBook