Why Unique Features Sell Homes Buyers are drawn to distinctive features that resonate with their lifestyle or aspirations. These features create emotional connections and justify the asking price. Consider these examples: Vince and Sue’s Story: Selling on the View When Vince and Sue were searching for a new home, Vince had one priority: an ocean view. After months of searching, they discovered an older home with a third-floor balcony overlooking the ocean. Despite its dated interior and neglected exterior, the view alone sealed the deal. The 20% that mattered? The breathtaking view from the master suite. Cam and Kate’s Story: Selling on Seclusion Cam and Kate listed their home, which was tucked away on 1.8 acres of secluded property surrounded by pastures and oak trees. While the house itself was comparable to others on the market, the tranquil setting appealed to a buyer who prioritized privacy over convenience. The 20% that mattered? The secluded, serene location. Location: The Ultimate Selling Point Location is often the most significant feature that sets one property apart from another. Whether it’s a townhouse overlooking a lake or a home at the end of a quiet cul-de-sac, unique location-based attributes can command higher offers. Examples of Location-Based Advantages: • A townhouse bordering a grassy half-acre yard sold for more than others in the complex because it offered rare outdoor space. • A property backing up to a lake and fountain sold quickly and at a premium due to its picturesque setting.
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