When marketing your home, lean into these location-based advantages to attract motivated buyers. Identifying and Showcasing Your Home’s 20% To leverage the 80/20 rule effectively, first identify your home’s unique features. These may include: • Hilltop views or scenic vantage points. • Proximity to nature, such as wildlife-filled fields or water features. • Outdoor amenities like patios, decks, or gazebos. • Large, private, or shady yards. • Specialized spaces like finished basements, large garages, or workshops. Once you’ve identified these standout features, spotlight them in your marketing efforts, including listing descriptions, photographs, and showings. For example, a dog-friendly fenced backyard will resonate with pet-owning buyers, while a sunset- facing deck might captivate a couple seeking tranquility. How the 80/20 Rule Saves Time By focusing on what makes your home unique, you’ll attract buyers who are genuinely interested, reducing unnecessary showings and unproductive negotiations. Instead of fielding lowball offers from casual shoppers, you’ll engage with serious buyers who see the value in your property. A Builder’s Story: Selling on Lot Size A brand-new, custom-built home sat on the market for seven months without a single offer. Despite its attractive design, it didn’t stand out. A real estate agent discovered that the property featured a five-acre yard—substantially larger and more private than the typical one- or two-acre lots in the area. By shifting the focus to the expansive yard in marketing efforts, the agent quickly generated interest, leading to a sale.
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