CHAPTER 7 The Science (and Art) of Perfect Pricing Pricing your home is one of the most critical decisions you’ll make during the selling process. The right price attracts motivated buyers, generates competitive offers, and ensures a quicker sale. On the other hand, an overpriced home risks sitting on the market, while underpricing can leave money on the table. This chapter explores effective pricing strategies to help you position your home for maximum success. The Psychology of Pricing Buyers often have a specific price range in mind when searching for a home. By setting the right price, you can ensure your property falls within their expectations. Consider these key psychological factors: 1. Perceived Value: A well-priced home reflects the market’s perceived value, creating a sense of fairness and encouraging offers. 2. Buyer Interest: Competitive pricing can spark interest and attract more showings, leading to potential bidding wars. 3. Scarcity Effect: Homes priced correctly and sold quickly create urgency, prompting buyers to act fast. Overpricing: The Hidden Costs Overpricing your home can have long-lasting consequences. Buyers may dismiss your property, assuming it’s overpriced or
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