CHAPTER 13 Why Hire an Agent e an Agent This book is filled with information on how to sell your home—from setting a listing price to staging, online marketing, and negotiating. But is this knowledge enough to sell your home on your own? Many homeowners wonder if they can manage the process using online tools and traditional marketing channels without involving a real estate agent. Let’s explore why hiring a real estate agent is not just a convenience but often a necessity for achieving the best outcome. Expertise Matters: Why You Need a Professional Consider this analogy: You’ve read a book on investment strategies. While you might now have a basic understanding of the stock market, are you ready to handle the complexity of managing your portfolio during volatile times? Without professional expertise, you may find yourself making costly mistakes. Similarly, selling a home involves numerous variables that require specialized knowledge. Without an agent on your side, there’s a good chance you won’t sell your home as quickly or for as much as you would with professional assistance. Statistics show that homes sold by agents often fetch higher prices than those sold by owners. The Multifaceted Role of an Agent Selling and purchasing residential property is a complex process involving many steps and professionals. From staging and listing to marketing and closing, an experienced agent can manage every phase, simplifying the process for you. Here’s how: 59
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