the 20% of your home’s features that make it special. The remaining 80% of your home still affects the buyer’s decision, so do not neglect it, but, in photographs and showings, feature the elements that make your home special. Keep in mind, your selling point won’t necessarily be the common features your home shares with the other properties on the market. Use your home’s unique features to grab the attention of buyers who are interested in those distinctive attributes.
THE 80/20 RULE IN ACTION: BUYERS ARE SEARCHING FOR UNIQUE FEATURES
Decide upon, improve, and spotlight the unique features of your home in marketing copy, photographs, and showings. Highlighting your distinctive aspects in marketing efforts will attract interested buyers looking for those specific features and they will be far more willing to pay the asking price. Each house will have its unique features. Here are some suggestions if you aren’t sure of yours: • Hilltop views or high vantage point, offering a spectacular view of the surrounding area • Open fields frequented by wildlife • Unobstructed views of sunrise and sunset • Patios, decks, dog runs, garden areas, and gazebos — highlight items neighboring houses don’t have, or differences in size or quality; that one vital feature could help you sell your home • Location can set a property apart, even in the same area, adding value to a home on a cul-de-sac or corner lot • A private location or lot partially concealed by trees
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