• Staged homes spent 50% less time on the market than homes that were not staged. • Staged homes sold for more than 6% above asking price. • A staging investment of 1% to 3% of asking price generates an ROI of between 8% and 10%. • Homes staged prior to listing sold 79% faster than homes staged after listing.
WHAT DO BUYERS WANT TO SEE?
Most home shoppers are envisioning a fresh start. If they can picture themselves living in the home, the home will be easier to sell. The key is to draw the eyes attention to inviting spaces and light, as well as to unique features. Each room needs a purpose or suggested use. The home must feel fresh to reflect ease of upkeep. The goal is to create a clean, simple and up-to-date feel. Painting, updating fixtures, and eliminating stained carpets and popcorn ceilings can affect the salability of the home by 75%! The idea is to neutralize the home regarding personal taste or decoration, so buyers can easily envision the home as it would be outfitted in thei r taste or with their possessions, without the distractions of the seller’s taste and possessions. If the seller’s personal taste and style are showcased while the home is on the market, it may be a sale distraction. Remove interferences to the home shopper imagining living in each space of the house. Painting the interior gives newness and freshness and can make the home appear more spacious. An effective way to achieve this is to paint all rooms in a neutral color. Using the same color in visibly adjacent rooms gives the house a seamless look and uninterrupted flow. With furniture, minimization is the key. Remove all unnecessary furniture from living spaces. Make your home's traffic flow 37
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