CHAPTER 7 UNDecorate to Sell!
"UNDecorate to Sell" is an extension of the staging concepts. It is a mindful approach to readying the home to show to potential buyers; you must encourage them to visualize living in thei r home, not in your home. It is an online course that I have developed to provide sellers a comprehensive action plan to prepare the home themselves. This is an overview of the course. The hidden beauty is that during the process they can also achieve the challenging emotional detachment required to leave and to remain level headed during the transaction. There are six distinct steps to UNDecorate your home to prepare to sell. You have spent your years in the home personalizing the home for your taste and lifestyle. Now it is time to depersonalize it. Buying and selling a home is very emotional! Through the process of UNDecorating you get your emotions in check. Then it is time to accessorize to sell. Understanding the three primary triggers to evoke positive emotions will arm you to win the fastest sale at the best price. I call this "Accessorize to Trigger Positive Emotions". I will introduce you to terrific insider tips to create memorable buyer experiences.
And I will reveal one simple trick that has mass appeal!
THE SIX UNDECORATE STEPS TO SELL
1. UNCLUTTER AND CLEAN
Time to go room by room and unclutter your home. The more 42
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